Launching on 6 November and taking place until 29 November 2020 is the Tiger Street Food Virtual Festival, which in fully immersive 3D online form is touted as the first of its kind in the country. 

Happening every Friday-to-Sunday weekend of this month from 11am to 9pm, the festival centres on vibrant foodie locations in Klang Valley and Penang; or rather the virtual representations of them!

Immerse Yourself 

Basically, you can create your very own avatar before setting off on your merry way to explore, almost like you would in a video game, the impressive digital 3D recreation of a food stall-laden street.

The main festival area is Street Food Central, a neon-lit environment that is easy to lose yourself in.

Around this central spot are three streets whose entrances are marked with grand archways depicting what they are. You can make your selection here and walk down Kuala Lumpur Street, Selangor Street, Penang Street, or all of them in turn. 

With great detail in the sidewalk stalls, lit signages, building facades, street furniture and more in the environment, it doesn’t take much to get sucked into the virtual surroundings.

Order Up

It gets better – aside from simply taking in the riveting sights, you can even go up to a particular food vendor on any of the streets and order from them right there and then on DeliverEat! There are dozens of real life F&B purveyors (88 to be exact) in the virtual setting, each one manning a charming pop-up stall like you would expect on a food street.

Some of these vendors are there throughout the festival while others will come and go, so it’s best to make return visits if you want to experience them all! The likes of MyBurgerLab, Ticklish Ribs, Super Kitchen, Uma Bali, Penang Road Famous Laksa and Saigon House are among the names you’d see slapped on the stalls.

Naturally, this being a Tiger Beer event, there are exclusive food and beer menus to check out as you flit from vendor to vendor, and most if not all of what you come across are special festival offerings found nowhere else.

Remember to stop by at the Drinkies Bar, which offers an additional ‘Happy Hour’ promotion between 3pm and 5pm. For those who don’t know, Drinkies is the alcohol delivery platform of Tiger Beer’s parent company, Heineken. Bear in mind however that the festival’s food and beverage delivery service is only available if your address is within selected areas in the Klang Valley or Penang.

Have Fun

Upping the fun factor are other things you can do in this digital festival, including interacting with fellow visitors and even playing games with them and taking on challenges to win rewards.

For instance, there is the Tiger Crystal Mountain Climber Challenge hosted by Harvinth Skin, where you have to avoid snowballs and Yetis as you snatch up bottles of Tiger Crystal on your climb. The first 88 people to score 300 points each day will win a promo code for RM5 off any F&B purchase at the festival, and the three players with the highest scores at the end of November will each win a 24-can carton of Tiger Crystal.

There’s also the Tiger Beer Hunt hosted by Lizz Chloe, where you race against the clock picking up hidden Tiger Beer bottles across Street Food Central. The first 100 people each day to collect all eight bottles will win a promo code for RM5 off any F&B purchase at the festival.

Meanwhile, you can refer codes to your friends for an additional reward. Look for the unique referral code in your account settings and send it to your friends, and upon five
successful registrations using your code, you’ll earn a free six-pack of Tiger Crystal!

To be a part of this festival and unlock its goodness, all you need to do is open up a browser and follow the directions to register here. If you’re one of the first 10,000 to register you can even score a free can of Tiger Crystal!

It goes without saying that to join in the fun, you must be a non-Muslim who’s at least 21 years old, and remember to always enjoy alcohol responsibly and don’t drink and drive! 

(Images source: Tiger Street Food Virtual Festival)

Tiger Street Food Virtual Festival
When 11am-9pm (Every Fri, Sat & Sun of Nov 2020)
Admission Free (strictly for non-Muslims aged 21 above)
tigerstreetfood.my