Southeast Asia’s festival of ideas, The Cooler Lumpur Festival, recently launched its e-commerce platform along with its debut online festive campaign titled Projek Cool Christmas.
As the year-end approaches, everyone is looking for a little cheer in what has been a blear year, and The Cooler Lumpur is doing its part to spread some joy for the festive season with the Project Cool initiative.
The project will entail two popular festival pastimes, namely the artisanal food creators market Belly Good Food Market in partnership with Mardi Artisan Grocer and community build project Bikin For Charity with Ignition Lab.
“Given the timeliness of the upcoming festive season, we took this opportunity to roll out a community and do-good-feel-good campaign that gives us the chance to bring some cheer back to the people and provide them with the opportunity to give back during these challenging and admittedly bizarre times whilst supporting our creatives operating in the artisanal food and woodwork space,” said Hardesh Singh, Executive Creative Director of The Cooler Lumpur Festival.
Belly Good Food Market will feature specially curated Christmas food hampers from local artisanal food creators which are available for purchase via the festival’s e-commerce platform to be delivered directly to customers. The hampers are a compilation of each artisanal food creator’s products suitable as either gifts or simply to stockpile and use for the upcoming Christmas meals.
Mardi Artisan Grocer is a platform that aims to nurture, train and market local farmers, artisans and food producers of agro-based products in Malaysia. The ultimate goal is to bring the very best of Malaysian food products to the global market.
Meanwhile, the social contribution project Bikin For Charity invites the community to make a pledge to build wooden furniture that will be donated to selected beneficiaries in need. Pledgers can also opt to build the furniture themselves in a pre-scheduled session at Ignition Lab’s premises during the months of December 2020 and January 2021.
Using woodworking as a teaching mechanism, Ignition Lab is on a mission to promote creative thinking, encourage effective teamwork and build positive communication practices in a manner different from typical training programs.