The brainchild of President & Founder of The Melium Group, Dato’ Seri Dr Farah Khan, Support The Economy is a video series featuring Malaysian entrepreneurs, industry players, artistes and fashion lovers who have risen to the challenge that we all need to do our part to support the Malaysian economy.

Friends of Melium rallied for this community campaign: Chef Wan, actress Kavita Sidhu and husband Roberto Guiati of Zenzero Group of restaurants, fashion icon Ezurin Khyra, hipster Magie Abang Saufi, model-next-door Whulandary Herman, and hip-hop music maverick Joe Flizzow, each participated in videos with their own authenticity.



“It occurred to me as we were easing back into things with the RMCO that we simply must drive this message home,” says Dato’ Seri Farah, “and what better way to do that than amplify the voices of all of us who have a community interest to ensure all sectors of the economy, whether fashion retail, the arts, restaurants and domestic travel have a fighting chance.”

Restaurateur and entrepreneur Guiati talked about the need to support local travel and dining establishments, while celebrity chef and owner of De.Wan1958, Chef Wan revelled in the idea of being able to get out in the world again. He also talked about the need to support businesses struggling to recover from the losses of COVID-19. Says Guiati, “We are headed to Langkawi soon for a much-needed beach holiday. It’s incredible that we live here because stunning beaches are a short flight or drive away from the city centre.”



Support The Economy is a Melium initiative that Dato’ Seri Dr Farah Khan hopes will become a catchphrase for all Malaysians. “We need to help each other. We need to help ourselves. What I’d like to see is everyone using the hashtag #SupportTheEconomy as a reminder that the only way out of this is if we support each other; support local businesses and the arts scene and of course travel locally now that we can.”