The new BRAVIA TVs employ the best use of 4K HDR content with a combination of unique image processor and display device technologies. Now, more than ever before, accurate image processing plays a crucial role in delivering dazzling picture, and with its two new TV series, Sony takes the superb picture produced by the 4K HDR Processor X1 Extreme to a broader audience.
Bringing a cutting edge new look, the new A1 series forgoes conventional speakers located around the TV, resulting in a cutting-edge design with no distractions from the picture.
The A1 series brings a significantly enriched visual experience boasting true black, authentic colour, blur-less image and wide viewing angle through its precise control of the number of tremendous amount of pixels.
Sony also introduces 4K HDR OLED as BRAVIA OLED, offering a totally new visual experience with a combination of superior picture quality of OLED, X1 Extreme – the world’s first sound system in a large TV.
Breaking ground in the audio world, the A1 series is the world’s first large screen TV which can emit sound from the screen itself. The new Acoustic Surface technology emanates sound directly from the screen, allowing for perfect unification of picture and sound.
Sony also introduces the new X93E series featuring Slim Backlight Drive+, an improved LED backlight technology allowing more precise and accurate local diming control compared to Slim Backlight Drive. It delivers 10 times the XDR contrast of conventional LED TVs.
An additional array of 4K HDR and Full-HD HDR televisions have been announced for 2017, all incorporating Sony’s proprietary technologies, incorporating a powerful mix of display device and image processing technologies.
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