The world’s first cinema LED screen has arrived in Malaysia after being unveiled in Seoul earlier last year. Pioneered by Samsung, the ground breaking self-illuminating screen offers an immersive viewing experience and next generation picture quality, and will be made available at Golden Screen Cinemas’ flagship theatre in Mid Valley Megamall.
The screen’s High Dynamic Range delivers ultra-sharp 4K resolution visuals, setting a new standard in theatre picture quality. Each pixel on the 10.3 metre screen is in sharp focus, in contrast to conventional projectors which often struggle to focus across the entire screen.
Boasting brightness levels of 146fL – 10 times that of standard tech – the screen produces pure colours with pristine whites and true blacks at a nearly infinite contrast ratio.
The captivating visuals are paired with state-of-the-art audio technologies from JBL by HARMAN Professional Solutions and Samsung Audio Lab. The exceptional sound emanates from proprietary speakers bordering the screen and spreading an auditory ‘sweet spot’ throughout the entire hall. The result is a crisp and balanced sound in each and every seat.
“Golden Screen Cinemas is excited to introduce the Samsung Cinema LED to Malaysians, as it underscores our commitment in bringing in the latest cinematic technologies. The Samsung Cinema LED screen expands our offerings, enabling us to deliver new and enriching cinema experiences to customers, but it is also part of our efforts to transform the Malaysian entertainment landscape,” said Golden Screen Cinemas Chief Executive Officer Koh Mei Lee at the launch.
More than just for movies, the Cinema LED Screen is extremely versatile and able to meet a range of audience needs in dark or light settings. It is ideal for venues looking to utilise their theatre space for conferences, corporate events, concerts or gaming competitions.
“At Samsung, we design our products around how people live, bringing joy and value into their life. Through the partnership with GSC, we hope to provide the best audio-visual enjoyment and we strive to continuously redefine cinematic tools to stand out and be a part of creating cinema history,’ added Samsung Malaysia Electronics President Yoonsoo Kim.
The Samsung Cinema LED screen currently offers the world’s purest and most immersive cinema experience available today, magnitudes over the standard theatre. Head to Mid Valley Megamall to find out what it can do!