In April this year, Eddy Jay Jaimin from The Beer Factory represented Malaysia at the Heineken Global Bartender Final 2016 in Amsterdam, and defeated 15 other countries to be crowned Heineken’s World’s Best Bartender.
Enjoy a perfectly served Heineken by Heineken’s World’s Best Bartender 2016, Eddy J of The Beer
Factory on the house at selected ?mes and weekends, from 11-26 August 2016
The competition is part of the Heineken Star Serve platform, a global draught beer quality programme that aims to ensure consumers experience the same high quality serve every time, based on the core principles of the five step Heineken Pouring Ritual – rinse, pour, skim, check and serve.
Jaimin was among more than 1,200 bartenders and staff trained under the Star Academy competing at a regional level where he secured a place in the National Finals, beating seven of his contenders to be crowned Hero of the Year.
Jaimin explains the importance of serving a perfect Heineken using the 5-step Heineken Pouring Ritual
Following his recent victory, Jaimin spoke about his experience and imparted some knowledge on the technique of pouring a perfect Heineken: “To master the techniques of pouring the perfect Heineken, you must first understand the brand, the fundamentals of beer, and the draught system. It has been an exciting journey with the Star Academy and I look forward to expanding my knowledge and to continue delivering the perfect serves of Heineken to my customers.”
A toast to a perfect serve of Heineken: (L-R) Connexion Group CEO Kent Chua, Heineken Trade Marketing Manager
Shereen Teh, Eddy Jay Jaimin and Heineken Marketing Manager Loh Ee Lin
In celebration of Eddy J’s victory, the first 100 consumers at each of The Beer Factory outlets below on the stated dates will get to enjoy a Heineken poured by Heineken World’s Best Bartender 2016 on the house:
11 August 2016: TBF, Sunway Giza
12 August 2016: TBF, Setiawalk
17 August 2016: The Rabbit Hole, Changkat Bukit Bintang
18 August 2016: TBFx, Scott Garden
19 August 2016: The Beer Factory, C180
25 August 2016: The Beer Factory, Summerton, Bayan Indah
26 August 2016: The Beer Factory, Raja Uda, Butterworth