15 March 2018: Designed to bring exceptional shopping experience Getting into the spring and summer spirit, Italian fashion house Max Mara hosted its Pavilion Kuala Lumpur flagship store grand opening. Present at the event were royalty such as YM Dato Indera Puteri Suraiya Afzan binti Mohamed Moiz and YM Tunku Datin Myra Madihah as well as socialites and entrepreneurs YM Raja Jesrina Arshad, Angela Karto, Diani Lee, Datin Joanna Low and Nur Nadia Nasimuddin. To mark the occasion, some of the invited guests were specially chosen to be dressed in the latest collection from the Italian brand. Guests were also treated to a display of fresh-cut flowers where they curated their favourite bouquets. Modern Chic Architecture Covering a surface of 1,800 sqft, the Max Mara flagship store boasts a contemporary design led by Duccio Grassi Architects, evoking the fundamental brand values of Italian craftsmanship and timelessness. The store has a polygonal shape with curved facades, while the interior space is divided into rooms to create an intimate and welcoming atmosphere. One of the entrances directs shoppers to the accessories section and the other to the coats and garments section. Inspired by the Max Mara’s brand concept, metal walls in etched iron and natural stone are paired with furnishings in burnished iron, brass and wood. Max Mara Spring Summer 2018 Collection Now available at the flagship store, shoppers can expect selection of the classic teddy print coats, cashmere bonded knits and Max Mara’s signature tailored trousers and blazers in the Spring Summer 2018 collection. The brand also brings back the signature sand-on-sand heritage logo motif on trench coats and leather jackets. Mauve-coloured and floral street-smart style pieces are also must-haves from the collection.