A social enterprise startup based in Kuala Lumpur, Creative-Pathfinders has launched the BRADA Community Programme: an initiative to help local musicians who have become food entrepreneurs as a result of the COVID-19 pandemic drastically affecting the music and events industry.
Creative-Pathfinders has recognised the fact that many of these food entrepreneurs are new to the industry and have limited knowledge and experience in food preparation, costing, licensing, health certification, packaging and logistics. With RM20,000 startup capital, the BRADA Community Programme will provide assistance in the areas of sales, marketing, business development, skills development and technology enablement through guidance sessions, workshops and other relevant events.
This Pathfinders’ maiden event, The Malaysian Musicians’ Food Bazaar at the Hartamas Shopping Centre (HSC) in Sri Hartamas from July 24 to 30, will feature a plethora of local and international food prepared by the musicians with their new-found calling along with live busking events, a durian fruit stall and sales of local handicraft and specialty items. There will also be a piano auction generously sponsored by Dato’ Richard Morais to raise funds for the event.
“We envision BRADA as a beacon of light for economically challenged communities in KL and Selangor”, says Stephen Hon, founder of Creative-Pathfinders.
“By using sound business judgement, creativity in marketing, and transparent business governance – all driven by a strong sense of social responsibility – Pathfinders will hopefully be successful in its efforts to be of service to its intended audience”, he said.
Help support our struggling musicians and visit The Malaysian Musicians’ Food Bazaar which kicks off this Friday