As Marvel fever sweeps the nation and the franchise’s latest film Avengers: End Game is just about to drop, Malaysia Airports, together with The Walt Disney Company Malaysia and Maybank, recently held the Marvel Super Heroes Have Landed campaign at KL International Airport.
The campaign saw a series of interactive games, photo opportunities and life-sized Avengers figurines installed throughout the KLIA and klia2 terminals. Among the main attractions were a scale model of the Avengers Quinjet, Iron Man Shooting Range, Thor’s Hammer Game and figurines of Captain American, Iron Man and Thor.
Maybank customers also enjoyed attractive offers on limited-edition collectibles with minimum spends on their Maybank Cards.
The initiative comes as an integral part of the Malaysia Airports’ Commercial Reset Strategy, which aims to transform the image of the airport.
Malaysia Airports Senior General Manager of Commercial Services Mohammad Nazli Abdul Aziz
“We want to change the perception of what airports are traditionally known for, to what it could be. Through these initiatives, we believe we are inching closer in transforming our airports from merely being a transportation hub to a premier lifestyle and shopping destination. We must continuously strive to remain relevant and competitive in providing the best for travellers and guests at our airports,” said Malaysia Airports Senior General Manager of Commercial Services Mohammad Nazli Abdul Aziz.
Travelers and visitors can expect more compelling campaigns from Malaysia Airports, which will be drawing on offline and online marketplaces, ‘retail-tainment’ concepts, digital innovations and outstanding support from retailers and partners.