Yesterday marked the UN International Day of Peace. It’s a day meant as a call to the world to connect together in harmony, and this year, tea experts Lipton have united with Peace One Day to ‘Make Tea Time Peace Time’!
Boasting over 125 years of heritage and at the forefront of all things tea, the beverage giant that is Lipton needs little introduction. Peace One Day was founded in 1999 by English actor-filmmaker Jeremy Gilley to institutionalise Peace Day on 21 September every year. According to the non-profit organisation, this is “a day that is self-sustaining, an annual day of global unity, a day of intercultural cooperation on an unprecedented scale.” It has spearheaded several humanitarian efforts over the past several years.
“Peace One Day’s goal is to raise awareness of #PeaceDay and manifest action, in turn decreasing violence around the world. This year we aim to reach four billion people in 24 hours and have gladly partnered with Lipton, to achieve this shared goal. Together, we want to encourage people to make quality connections and cement the 21 September as a day of global unity and intercultural cooperation on an unprecedented scale,” said Gilley of this year’s Day of Peace.
Pepsi Lipton CEO Marc Schroeder added his thoughts on the matter, saying, “This year’s Peace Day feels more significant than ever. We believe peace thrives when people connect and never has it been more important to take time to talk, listen and share. We advocate that just 15 minutes of quality connection a day can make people feel happier and healthier. With tea time a natural point of the day for people to come together, Lipton is on a mission to turn billions of tea drinking moments around the world into opportunities for peace time.
“Connection truly is a force and foundation for peace. We hope our involvement with Peace One Day helps inspire people around the world to take the time to connect with others and nurture peace in all its forms today.”
Lipton recommends having 15 minutes of quality connection every day to help people feel healthier and happier, with the belief that peace flourishes when people connect. With an estimated 311 million Lipton teas consumed worldwide every day, the company invites people to utilise these moments in their day to unite with others and make time for peace.
Lipton also spurred its own global community across 100 markets to become ambassadors for peace through an initiative that welcomed them to display how they Make Tea Time Peace Time. The best submissions were streamed to viewers and participants at the Live Global Digital Experience Peace One Day. The free-to-register, one-day event ran on 21 September and was produced by Gilley and actor Jude Law.
Meanwhile, both organisations ignited a global moment of solidarity as clock towers and landmarks the world over lit up with projections encouraging people to connect and Make Tea Time Peace Time. These took place across eight time zones, including Sydney, Australia; Kuala Lumpur, Malaysia; Dubai, UAE; London, England; Paris, France; Brussels, Belgium; Berlin, Germany; Rotterdam and Amsterdam, Netherlands; as well as Mexico, Guatemala and Brazil.
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Hello everyone! It’s time to make tea time peace time, as peace starts now! In conjunction with World Peace Day, I’d like to talk about how I’ve started my journey towards finding my inner peace. Finding ones peace is a lifelong journey. Sometimes tough situations are necessary to help us feel and appreciate peace. Its magic, when you reach a place of being in peace regardless of your environment. Now, please join me as we celebrate peace day today and share how u pledge to make peace within yourself, so together we can all live in a more peaceful place. Peace and Love, Deborah #maketeatimepeacetime #ad #PeaceOneDay #bettertogether @liptonicetea @liptoniceteamy @peaceoneday_official
In Kuala Lumpur, the persuasive projection was seen by thousands at Pavilion, Bukit Bintang over the weekend. Working with Lipton, local influencers Janna Nick and Deborah Henry added to the Make Tea Time Peace Time cause by sharing a personal memory of a time they’ve made peace with someone and the resulting positive impact it imparted on their lives.