6 June 2017 Discover the cutting-edge refrigerator that keeps your food fresher for longer To raise awareness of food wastage this World Environment Day, LG have teamed up with the London Vegetable Orchestra to show the world how advanced refrigerator technology can help extend the life of fresh foods for weeks or even months. Food waste is one of the biggest challenges of our time. The United Nations reported that roughly one third of the food produced in the world for human consumption every year ― approximately 1.3 billion tons ― gets lost or wasted, amounting to roughly USD 680 billion in industrialised countries and USD 310 billion in developing countries. Fruits and vegetables have the highest wastage rates of any food due to their fast spoilage rate and lack of artificial preservatives. However, refrigeration technology has dramatically changed the way societies have evolved, but even they have limits. Sweltering temperatures can cause foods to spoil, even when stored in a fridge. This is because the greatest enemy to long term food storage isn’t heat but temperature fluctuation. That’s where LG come in. The electronics company have created a refrigerator with a patented Inverter Linear Compressor technology, which not only keeps food fresher for longer, but uses less energy and less noise. To help highlight this cutting-edge feature, the London Vegetable Orchestra (LVO) were bought in. The LVO musicians are known for creating green-symphonies with their instruments constructed of squashes, peppers, cassava roots, carrots and pumpkins. Because their performances depend on the ability to generate precise sounds with their instruments, the musicians are forced to create new instruments every day with fresh vegetables as older produce is unable to create the notes that the musicians require as part of their repertoire. However with LG’s new linear-equipped refrigerator, the musicians found that there was almost no difference in the sound even after a week in storage. This is achieved by reducing friction through structural enhancements and focusing more energy on keeping food fresh.