1 August 2017:Celebrating five years with fashion exhilaration
Kuala Lumpur Fashion Week Ready to Wear (KLFW RTW) 2017 is ready to come back on the runway for the fifth year in style. With their official launch at Zouk Club Kuala Lumpur today, KLFW RTW 2017 announced that close to 150 designers will be presenting their exclusive “Runway Collection” from 16 to 20 August at Pavilion Bukit Bintang.
Working closely with Tourism Malaysia and their Preferred Travel Partner, AirAsia, KLFW RTW 2017 will be welcoming six international guest designers from China, India, Australia, Japan, the Philippines and South Korea to create a platform for bi-lateral dialogue between Malaysian and international designers.
Through this collaboration, AirAsia is also on the hunt for creative talents from Malaysia, Indonesia, Thailand, Singapore, the Philippines, Vietnam, Brunei, Myanmar Laos and Cambodia for the AirAsia Runway Ready Designer Search (AARRDS). Twenty finalists from the 10 ASEAN countries will compete during the Grand Finale of the AARRDS.
Encouraging the public to participate in the KLFW, Tourism Malaysia created a Fashion-On-Go OOTD Truck photo booth for the people to share their outfit of the day (OOTD) picture on social media with the official hash tags #RURunwayReady, #Negaraku, #SayangMalaysia and #IAMHOMEGROWN. Winners of the Fashion-On-Go OOTD competition will stand a chance to win ticjets to the KLFW RTW 2017.
Chief Executive officer – Retail, Pavilion Kuala Lumpur, Dato Joyce Yap
Deputy Minister of Tourism and Culture Malaysia, YB Datuk Mas Ermieyati Samsudin
Despite challenges faced by the shopping industry this year, Chief Executive officer of Pavilion Kuala Lumpur Retail, Dato Joyce Yap affirmed the company’s commitment in providing the best of fashion to their consumers.
“As the defining authority of fashion in Malaysia, Pavilion Kuala Lumpur will continue to be a premium brand that promises to deliver our best to shoppers.
“Together with Kuala Lumpur Fashion Week Ready to Wear, we will remain committed to connect our consumers to the world of fashion,” she said.
Deputy Minister of Tourism and Culture Malaysia, YB Datuk Mas Ermieyati Samsudin emphasised on the importance of the fashion and shopping in boosting the country’s tourism sector.
“In 2016, tourists spent RM26.03 billion on shopping, up 20.3 percent against RM21.63 billion in the previous year. Meanwhile, per capita expenditure has also increased from RM841.10 in 2015 to RM972.60 in 2016,” she said.