17 August 2017:It’s the first flagship store in Malaysia
Stepping into Etude House’s first flagship store at Sunway Pyramid feels a lot like walking into a giant candy store.
Spanning a massive 2,455 square feet, the outlet is filled with rows and rows of cosmetic and skincare goodies, covering everything from hair products and make-up, to body care, nail colours and even perfume.
As Korea’s number one makeup brand for young beauty seekers, you can expect nothing less than the most colourful products and adorable packaging. Designed for with the utmost convenience in mind, there are testers at every area, along with handy mirrors to assist the purchasing process.
Personalised lipsticks are here!
Special features in the store, including a dedicated ‘Find Your Look’ section, give women the chance to discover the style that best suits them from the nine signature looks offered by Etude House which are Sweet Peach, Blossom, Twinkle, Glam Muse, Color Pop, Urban Doll, Contour Bean, Twilight and Modern Chic. First, customers use an interactive screen to pick their favourite make-up style, before heading over to the counters to view how-to tutorial videos and pick up products to re-create the look. Another zone lets beauty addicts figure out the perfect foundation colour for their skin. Meanwhile, a trendy in-house makeup studio will get you all dressed up for any occasion.
Find your favourite makeup style from the nine Etude House signature looks
For those who love lipstick, Etude House’s just-launched ‘Dear My Glass Tinting Lips-Talk’ collection will get your lips plump and kiss-able. With 20 colours and 20 cases to choose from, shoppers can mix and match to suit their personality and mood. Lipstick case designs range from pop-art and food inspired to pastel and sweet. After picking your shade, you can head to the in-store engraving service where you can further customise your lipstick with text in Korean, English or Malay.
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