The late German fashion icon Karl Lagerfeld began his influential foray into the design world in the 1950s, and continued to impart his style until his death last year. He has been credited with such as feats as reviving Chanel in the 1980s, and shortly after introducing his own eponymous fashion line – Karl Lagerfeld. His name has earned its place at the literal cutting edge of the industry.
Much to the joy of admirers and wearers of this renowned fashion label in Malaysia, Karl Lagerfeld has cut the ribbon of its first store in the country! Housed in the upscale Pavilion KL mall, the new outlet flaunts the full range of the brand, such as its collections of ready-to-wear, leather, bags and shoes.
CEO of Karl Lagerfeld Pier Paolo Righi said, “As we accelerate the growth of Karl Lagerfeld across Asia and build upon our positive momentum, we see great potential in the Malaysian market.
“Malaysian consumers are continuously engaging with our brand, online and in stores across Asia. We are thrilled to now bring the complete Karl Lagerfeld experience to Kuala Lumpur, and we look forward to sharing the spirit of our brand with consumers in the Malaysian market.”
One of over 200 mono-brand points of sale worldwide, including key stores in Paris, New York, Moscow, London, Dubai and Shanghai, the Pavilion KL store is operated through a franchise partnership with Archi Luxury Group – a Southeast Asia-based master franchisee specialising in international luxury retail brands.
Incorporating tasteful use of marble, chrome and brass, the store’s ambience is inspired by the late fashion mogul’s office and home. Red velvet chairs and wood floors also raise parallels to the antique French furnishings of the Karl Lagerfeld maison. There are framed sketches of his work and even statement carpets, which pay homage to his designs, to feast the eyes on, aside from the latest items on display that is.
Visitors who patronise the store are invited to join in the opening celebration conversation on social media using #KARLLAGERFELD.
Check out the gallery below for a taste of the Karl Lagerfeld Spring Summer 2020 Collection.
WHERE Lot 2.69.03, Level 2, Pavilion KL, Kuala Lumpur
TEL 03 2110 3133