5 April 2018: Innovative new shopping experience for diamond buyers launched at IOI City Mall
Creators of ‘The World’s Most Perfectly Cut Diamond’, Hearts On Fire, recently announced its first store in Malaysia, equipped with the revolutionary new ‘shop-in-shop’ concept. As part of its plans to expand throughout the country, this new concept is set to transform the customer experience when purchasing luxury branded diamonds.
Exclusively distributed by Habib, customers can enjoy a more intimate experience at the expansive new showroom, with the opportunity to browse through a wide variety of jewellery in comfort.
Present at the launch was Hearts On Fire Director of Design Ilaria Lanzoni, Habib General Manager En. Mohd Zaruddin Mahmud, and Hearts on Fire Malaysia Brand Ambassador Deborah Henry. Lanzoni also revealed the new Couture limited edition collection during the store luanch, including the coveted Aerial Regal Scroll Diamond Brooch which can be converted into a pendant of various sizes.
Lanzoni also talked about the inspiration behind her designs, which are based around passion as well as the events and environment around her. The designs in her recent Triplicity Collection, for example, stems from her recent move to New York City where the prominence of The Chrysler building is reflected across the pieces.
Other ranges in the Hearts On Fire catalogue include Aerial, Atlantico, Lorelei, Illa and Copley, each with their own distinctive style. Mix and match pieces from these ranges to achieve a layered look, a trend that has caught on this season and which can be used for all occasions, from sophisticated casual to formal dinners.