3 May 2018: Electronics and home appliances giant Haier unleashes a raft of new ‘intelligent’ design products
Haier’s ambitious launch cycle for 2018 recently came to a head as it unveiled a series of innovative products designed with the younger consumer’s lifestyle in mind. A lifestyle that demands a more humanised approach to technological solution, better befitting of individual values.
Among the new products in the World Of Home Appliances line is the Haier 4-Door Series Inverter Refrigerator with Triple Cooling System and Dry & Humidity separate storage function which uses the brand’s patented dry-wet storage preservation technology.
These systems work in unison to eliminate the four major preservation problems concerning dampness, drying, freezing and odour. A combination of evaporator air front replenishment technology, super freezing capacity and variable temperature control between 5°C to -20° C, make up some of the smart solutions this cutting-edge fridge offers.
Other products in the newly released line include the Haier Direct Drive (DD) Inverter Self-Cleaning washing machine, the Smart Clean Inverter air conditioner and anti-dry Smart Kitchen appliances among others. The underlying goal in all these systems was to solve consumer’s worries on health issues while enhancing convenience and safety aspects – all of which have been well received in all markets where Haier is present.
“I believe that these Haier innovations will be favourable to the consumers because our products not only provide very good solutions for their lifestyle, but also perfectly match the younger generation’s pursuit of style, humanity and values,” said Haier Malaysia Managing Director Shi Zhiyuan at the launch recently.
Haier’s World of Home Appliances is part of the brand’s market expansion to showcase the latest technology and innovative products to consumers, and underscores its position as the number one global brand for major home appliances for the ninth consecutive year.
The brand currently boasts 300 retail outlets and major chain stores in Malaysia, all offering a full range of home appliances, from refrigerators and washing machines to LED TVs and smaller appliances.
In conjunction with the upcoming 2018 FIFA World Cup and Hari Raya celebrations, Haier will be running attraction promotions from 15 May until 31 July. Head to haier.com/my or facebook.com/HaierMalaysia to find out more.