23 January 2019: Malaysia Airports rewards airport shoppers prizes worth more than RM20 million
After its six-month long run, the Malaysia Airports ‘Licence To Win’ has come to an end with its Mission Impossible-inspired finale and prize presentation at W Kuala Lumpur.
The nationwide shopping campaign that started in July last year offered airport shoppers more than RM20 million worth of prizes, including an Aston Martin DB11 as the main giveaway.
Present at the finale were Malaysia Airports Senior General Manager of Commercial Services Mohammad Nazli bin Abdul Aziz and General Manager of Commercial Services Hani Ezra Hussin, joined by representatives of official partners Boost, Go Shop, Malaysia Airlines and Maybank, as well as celebrities Awal Ashaari, Scha Alyahya and Marion Caunter
Grand Prize winner of Licence To Win Ong Sea Weng posing with the Aston Martin DB11
Since its launch, ‘Licence to Win’ received an overwhelming response with more than 200,000 entries and contest sales receipt totalling to more than RM150million, surpassing last year’s achievements by 23% and 12% respectively.
The contest sale receipts averaged to a total spend of RM5.1million with more than RM7,000 entries per week. This caused increase in sales of 15% and 35% respectively compared to 2017. The amount of entries peaked to its highest in August 2018 with more than 45,000 entries and the highest monthly sales captured totalling up to RM34million.
“This robust growth shows huge potential for airport retail and ever-evolving trend of airport shopping on-the-go. Beyond just numerical value, the campaign has contributed in enlivening our airport guest’s experience,” said Nazli.
The ‘Licence to Win’ shopping campaign saw the participation of 46% non-Malaysians who contributed up to RM82million to the contest sales receipt. There was an increase in total entries of more than 112,000 by Malaysians and 95,000 by international passengers, representing an increase of 21% and 27% respectively.
The top three countries were Malaysia with RM70million, China with RM50million and Indonesia with RM8million.
The Licence to Win shopping campaign was rolled out at 5 international airports – KL International Airports, Penang International Airport, Kota Kinabalu International Airport, Langkawi International Airport and Kuching International Airport with the main aim of rewarding our travellers and airport guests who shopped at the retail outlets.
With just a minimum purchase of RM250, travellers stood a chance to win prizes worth over RM20million, including the grand prize of an Aston Martin DB11, Private Jet Ride, Private Yacht Cruise and 5-Stars accommodation at The Datai, Langkawi, monthly prizes and instant reward vouchers. In conjunction of the KLIA’s 20th Anniversary celebration, this campaign also awarded bonus prizes to lucky shoppers.
For the full list of winners and more information about Malaysia Airports, log on to www.malaysiaairports.com.my.