In an effort to support local entertainers who have been badly hit by the pandemic, Grab Malaysia has joined hands with local brands like KFC Malaysia, myNEWS and Tropicana to present #LiveKatRumah, which is a series of engaging virtual performances. Venue space Jao Tim is also lending a hand in this endeavour, providing a stage for the live performances comprising music, comedy and magic.
The participating brands will bear the performance fees, while proceeds from the tickets sales will be shared among the headliners and stage crew.
Taking place twice a week, #LiveKatRumah has on the bill a selection of talented Malaysian artistes and bands whose collective forte stretches across many musical genres, including R&B, Pop, Soul, Hip Hop, Jazz and Rock. For a more varied showcase, comedians and magicians are also coming on to share the screen time.
The concerts, eight in total by 30 acts, have been scheduled over a period of five weeks between 22 December 2020 and 21 January 2021. Headliners include Abubakarxli, The Frankie Sixes, Russell Curtis, Born Heroes Band, Kavin Jay, Dasha Logan and Nadir, with special appearances on the cards as well in the forms of Joe Flizzow and WVC Malaysian Jazz Ensemble! Watch the video below to hear their thoughts on #LiveKatRumah.
“The inspiration behind the #LiveKatRumah came from hearing about the struggle of friends who are in the performing arts industry during the MCO. As a Malaysian homegrown platform, we have been so focused in delivering food and daily essentials to our customers conveniently and safely while helping our merchants thrive. And now, we are excited to partner with our friends at KFC Malaysia, myNEWS and Tropicana to focus our support towards the performing entertainers. Together with our partners, we want to keep their talent alive by delivering quality live music and performances from our local entertainers straight into the homes of Malaysians,” said Cheryl Goh, Vice President of Marketing, Grab.
In order to watch the shows, simply purchase the #LiveKatRumah eTicket+Meal Sets in the Grab app. On top of one admission ticket worth RM5, the set gives purchasers the choice between a discounted KFC meal on GrabFood, or a discounted snack combo with Tropicana from myNEWS on GrabMart. A ticket allows access to the Facebook Live video of the chosen show, whilst the meal or snack vouchers are valid for seven days from the show day.
Malaysians can also go further to help these artistes by donating to the Tabung #LiveKatRumah using GrabPay. The donations collected will be added to the kitty which will be distributed among headliners and production crew members (special appearance artistes are excluded from receiving the proceeds).
With the pandemic standing in the way of organising physical live shows a la over a year ago, this initiative is a great way to keep the local live entertainment industry afloat.
Click here for more information on the #LiveKatRumah performance lineup and promotions from KFC Malaysia on GrabFood and myNEWS on GrabMart.