28 May 2019: F J Benjamin unites with Baume & Mercier to introduce the new Baumatic collection alongside past timepieces.
Taking place at Brixton 23, guests were recently welcomed and led through Baume & Mercier’s history with a wall showcasing the brand’s journey through a video.
Eight prime opus – chosen from important periods throughout the past – were flown in from the brand’s museum in Geneva for the first ever display in Malaysia.
Then, the Baume & Mercier collection was presented with four specific disciplines (power reserve, chronometric accuracy, magnetic field sensitivity and durability) in which it aims to innovate and push forward.
Alongside the exhibition were F J Benjamin’s 2019 Classima and Clifton Club collection that incorporated sporty styles into chic wristwatches made for both men and women.
F J Benjamin’s CEO, Nash Benjamin and Baume & Mercier Managing Director, Romain Lambert ended the launch by sharing their collective views on the collaboration, shook hands to seal the partnership, to the applause of gathered guests.