16 October: Hong Kong Tourism Board unveils the ‘Hong Kong Neighbourhoods – Sham Shui Po’ promotion
The Hong Kong Tourism Board recently launched its latest region-wide campaign which focusses on the culturally rich district of Sham Shui Po. Dubbed ‘Hong Kong Neighbourhoods – Sham Shui Po’, the campaign encourages visitors to explore this treasure trove which stands as one of the region’s most dynamic areas.
Packed with places to see and things to do, Sham Shui Po is located on Kowloon Island and is a predominantly working-class neighbourhood home to both traditional sensibilities and modern touches.
From age-old industries and bustling markets to bargain electronics and hipster wares, there’s something for everyone in this vibrant sector that captures the imagination at every corner. Wander down Ap Liu Street to gaze at a multiverse of gadgets and fabrics; head to Nam Cheong Street for a ribbons shop that will leave your mouth agape and make for Fuk Wing Street for a store selling the most unique of toys. Bargains are to be found everywhere so exploring every nook and cranny is advisable!
Michelle Loo and Raymond Chan, HKTB Regional Director, Southeast Asia, celebrating the launch of Sham Shui Po at a Hong Kong Tourism Board organized event
“We aim to encourage visitors to explore Hong Kong beyond the traditional tourist areas as we believe Hong Kong will continuously bring new and exciting experiences for Malaysian travelers. With its many different and unique aspects which cover cuisine, architecture, arts, and fashion, Sham Shui Po will surely leave a lasting impression on visitors.” said Raymond Chan, Regional Director, South East Asia, Hong Kong Tourism Board at the launch event recently.
Foodies are well taken care of here with an array of authentic eateries, from the street all the way up to Michelin-starred establishments. Whether it’s bean curd pudding at Kung Wo Beancurd Factory, bowl puddings or put chai koh at Kwan Kee Store, dim sum at the world-famous Tim Ho Wan or a bowl of noodles made the old-fashioned way, by kneading dough with a bamboo pole – the mouth-watering spread is endless.
Adventure travellers can explore underground art gallery 100ft Park, which doubles as an artist hangout so you might bump into any number of names there. Meanwhile the bright yellow Man Fung Building is a must see for instagrammers, fronted by a multi-coloured mural dubbed Rainbow Thief created by artist Okuda San Miguel. Plenty more historical temples and colourful attractions await culture-vultures.
For more information on Sham Shui Po and other Hong Kong destinations visit discoverhongkong.com.