The Eraman Shopping Extravaganza – Buy & Win Contest recently wrapped up with a glittering prize giving ceremony that saw prizes worth more than RM330,000 go to 54 lucky winners.
The grand prize of a brand new BMW 318i went to an elated Tan Ban Ning from Ipoh, Perak, who couldn’t believe her luck at winning the new vehicle, and even thought it may have been a scam at first! She also received a new Bally bag and Petron Fuel Vouchers worth RM3,600.
“I believe in luck and it was certainly on my side on this occasion! I wanted to buy a gift for my friend and stopped by the Swarovski Boutique to purchase a few items from the boutique. I didn’t expect to win anything from it, but now I am walking away with a luxury car and a year’s worth of fuel by Petron,” said Ms Tan.
Present at the event were Malaysia Airports (Niaga) Sdn Bhd Head of Supply Chain Encik Md Fadzwin Abdul Rahim, Sime Darby Auto Bavaria Sdn Bhd Head of Corporate & Direct Sales Pravinderjeet Singh, Asia Pacific Diageo Head of Customer Marketing Sandra Tassily, and Petron Malaysia Refining Marketing Manager Danny Chen were there to give away prizes to winners.
Further prizes included Eraman Shopping Vouchers, Bally bags, Petron Fuel Vouchers and a 4-day-3-night stay holiday package for two, inclusive of flight and hotel stay worth RM5,000.
The third phase of the Buy & Win Contest will run from April to May 2018 and will be held at all Eraman participating outlets, except Express at KLIA and klia2 and food and beverage outlets.
In conjunction with its 25th anniversary celebrations, Eraman will also be rolling out a rebranding initiative which will see overhauls on the website, uniforms and stories. The aim is to impact the consistency of its presence across Malaysia’s airports reinforcing the Eraman brand in the Duty Free and Travel Retail market regionally.
“In driving Eraman’s commercial success, we will continue to foster close participation with our brand partners in promotional efforts and ensure the company has the latest products, those that are in demand and trending to cater to all shoppers. We will also invest heavily in more physical and digital marketing assets,” said Malaysia Airports Holdings Berhad Managing Director Datuk Badlisham Ghazali.