Specialising in leather goods, and selling everything from handbags and footwear to fashion accessories, BONIA is the international luxury brand created to complement an affluent lifestyle. With more than 22 years of proven success in the Southeast Asian market, BONIA has developed a thorough understanding of what the modern fashionista craves.
As a natural extension of their portfolio, their signature eyewear line seeks to embody the brand’s values of modern, elegant and contemporary.
In Malaysia, Speciale Eyewear Sdn Bhd is currently the sole distributor of the BONIA eyewear collection, after obtaining the license late last year. Following a re-assessment of the brand’s perception as a high-end contemporary fashion label, the entire collection has been redesigned to include exclusive frames specifically created for the Malaysian market.
Speciale Eyewear Director Shawn Chiang
Every pair of glasses is made from high-grade acetate fitted with polarised lenses, and adorned with unique detailing incorporating crystals and embossed monograms with flower motifs. There are plenty of beautifully designed half-frame and full-frame glasses to choose from.
It’s all in the details… Every pair of BONIA glasses is adorned with monograms
“Our frames are made according to a higher standard of ODM factories, in line with the brand’s positioning as a luxury lifestyle label,” explained Speciale Eyewear Director Shawn Chiang.
”We wanted to create special looks for the Malaysian market, as we are aware they prefer more neutral colours. That’s why most of the lenses are made in the darker shades of red, brown, purple, as well as black,” he added.
Targeting women aged 20-50 at a mid to high-end price range, the eyewear line-up includes optical frames made from plastic or glossy metal, as well as a lighter titanium.
“We seek to appeal to fashionable and sophisticated women of all ages, from socialites to high-flyers. BONIA glasses are the perfect addition to every outfit and a highly-esteemed wardrobe staple,” Chiang remarked.
Each pair of glasses comes with a one year warranty, a sure guarantee of quality
Although the brand currently only offers women’s optical glasses and sunglasses, a men’s collection is slated for release in the last quarter of 2016.
BONIA’s eyewear is now available in over 500 optical stores nationwide, including major retail chains such as Optical 88 and Focus Point; selected BONIA boutiques; as well as on BONIA’s online store. You’re guaranteed quality, as each pair of glasses comes with a one year warranty.