19 February 2019: The Eraman bar has been upgraded with a fresh drinks menu starring Dewar’s and Bacardi
For travellers passing through klia2 who would like a tipple before takeoff or after landing, they’ll be glad to learn that the newly refurbished Metropole Bar, by the Eraman Duty Free International Departure Emporium’s entrance, is a consummate place to wet whistles. This whisky and cocktail bar has been given a thorough once over with a focus on a curated selection of drinks.
Whisky aficionados will appreciate the over five blends from Dewar’s, which are distilled in a double-aging process for added smoothness, leaving no doubt as to why it’s the world’s most- awarded blended scotch whisky. There’s also a specialist whisky offer that encompasses the Dewar’s blended Scotch whisky range and award-winning single malts Aberfledy, Aultmore, Craigellachie and Royal Brackla. Equally appealing are the cocktails, crafted using spirits from Bacardi’s portfolio, as well as top brands such as Grey Goose and Bombay Sapphire.
“We are constantly evolving how we create exciting new shopper experiences to klia2 and this innovative bar is already very popular, adding a sophisticated drinking experience to your travels, wherever you’re heading. When they enter the store, the walkway leads them through the spirits section and right to the Dewar’s shop-in-shop to pick up a bottle. It’s a great way to increase their engagement with our core spirits range and especially with the ever-popular Dewar’s range,” said Zulhikam Ahmad, General Manager of Eraman.
Vinay Golikeri, Senior Commercial Director Bacardi Global Travel Retail, meanwhile said, “klia2 is an important location for Bacardi in the Malaysian market, and we are delighted to have partnered with Eraman, extending our well-established partnership to create something out of the ordinary. Thanks to the close proximity of Bar Metropole and the Eraman Duty Free International Departure Emporium, there’s an unparalleled opportunity for us both to engage with travellers in two high profile locations on their journey through the airport, directly influencing their purchase decisions in-store and in the bar.”
Food-wise, the Metropole menu features classic burgers and fries. Elsewhere in the bar, don’t miss the glass dome vapour machines, which transform whisky into liquid vapour for a heightened, multi-sensory experience, as well as the Dewar’s double whisky pong game!
More photos from the launch are available in the gallery below.