Living the life of a metropolitan is not easy; we work day in and day out, constantly on the run travelling from point A to B in the hustle of the urban jungle. Our busy schedules take a toll on our health, mentally, physically, and spiritually. Plus, with the rising cost of living, healthy lifestyles are increasingly difficult to maintain. Nestlé aims to challenge that.
Nestlé’s ‘More Goodness, More Value’ campaign, launched recently in One Utama, promises to create awareness among locals on the importance of healthy lifestyles. The campaign is a six-week-long event carried out throughout Malaysia, with the aim of collecting one million pledges to start living a healthy lifestyle. The campaign will guide visitors through the ways in which one can eat well, using interactive booths and presentations.
Nestlé has provided many staple foods for Malaysians across the globe, from Milo to Maggi, and has continuously provided affordable and tasty nutrition. In observance of the rise of health issues, Nestlé has taken precautionary measures to ensure that their products contain hearty amounts of nutrition. Speaking on the campaign, Mr Alois Hofbauer, Region Head of Nestlé Malaysia and Singapore mentioned that they have significantly reduced the amount of sugar and sodium in their products.
The awareness, however, does not stop there! Also joining in on the advocacy is the Ministry of Women, Family, and Community Development, who is giving their fullest support to the campaign. In the speech by Dato’ Sri Rohani Abdul Karim, she mentioned that the campaign goes hand-in-hand with their Ministry’s aim and mission “to strengthen the family unit in order to improve social welfare and to develop a healthy and prosperous community through healthy nutrition and lifestyles”.
“Prevention is better than cure”. A sentence frequently uttered during the Minister’s speech and a reflection of the Ministry’s efforts in realising this goal. As eating healthy starts from a young age, the Ministry has co-operated with the Department of Social Welfare (JKM) to implement balanced and healthy diets in all institutions for children. Children’s menus have to be approved by the Ministry of Health, and to ensure that quality is not compromised, the Minister assured the crowd that unannounced spot checks are conducted on a regular basis.
In the launch of the campaign, both Mr Alois Hofbauer and Dato’ Sri Rohani Abdul Karim were the first members to pledge to a healthier lifestyle. In the next six weeks (1 March to 15 April), the campaign will make pit stops in the country –from Kuala Lumpur, to Penang, Perak, to Sabah, and more!
The pledge is easy: just eat healthy! To be a part of the million, visit www.nestle.com.my/PromosiLebih or drop by the road show in the various locations. To find out more about the campaign, the company, or if they’re coming to a city near you, slide on to www.nestle.com.my!