7 July 2017:Get to know the many facets of Busan’s burgeoning industries at this comprehensive fair
Organised by Busan Metropolitan City, the Busan Beauty Medical Tourism Special Exhibition will host its fourth such event overseas this weekend at 1 Utama Shopping Centre in Bandar Utama. The exhibition is aimed at promoting the globalisation of Busan by highlighting factors such as its medical tourism, cosmetics industry, hotels, duty free shops and travel agencies.
Visitors to the exhibition can expect various programmes to be held throughout the weekend, including K-beauty showcases, Hall-yu make-up shows, Korean experience sessions, lucky draws and a variety of cultural events. A back-2-back business matching and meeting session will also be held at One World Hotel.
The K-beauty market has been steadily gaining tract in Southeast Asian countries including Malaysia, Vietnam and Indonesia, with Korean medical and beauty preferences on a sharp increase.
Busan Metropolitan City has decided to capitalise on this trend, nurturing the cosmetics market that combines beauty and bio-medical industries, while also holding exhibitions in and around the region. Efforts are also being made to diversify its medical tourism market in certain countries by strengthening marketing initiatives through exhibitions such as this.
Head to 1 Utama Shopping Centre to check out what this South Korean city has to offer today!
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