The National Cancer Society Malaysia (NCSM), in collaboration with Merck Sharp and Dohme (Malaysia) Sdn Bhd, have successfully launched the #livemysunshinehpv Campaign, a digitally-led public education and awareness programme to increase awareness of human papillomavirus (HPV) infection and cervical cancer.
The ‘#livemysunshinehpv’ campaign will highlight the importance of preventing HPV infection among Malaysian women and encourage everyone to reach out via social media to tell their friends about the disease. Leading the charge is local celebrity Hunny Madu who will be championing the campaign through her digital channels on Facebook, Twitter and Instagram.
Based on the Malaysia National Cancer Registry Report 2007, cervical cancer is the 3rd most common cancer among Malaysian women and 5th most common cancer in the entire Malaysia general population. But Dr Saunthari Somasundram, President of NCSM allayed fears over some common misconceptions to cervical cancer, saying that the treatment options are improving quickly.
From L-R: Hunny Madu, spokesperson of the #livemysunshinehpv Campaign; Mr. David Lin, Market Access, Policy & Communications Director, Merck Sharp & Dohme (Malaysia) Sdn Bhd; and Dr. Saunthari Somasundaram, President, National Cancer Society Malaysia (NCSM).
“The public needs to know that they should not fear cancer and early detection allows timely treatment, which in turn increases the chances of survival,” said Dr Somasundram.
This sentiment was echoed by Mr Chris Tan, Zone Leader (Malaysia, Singapore and Brunei), Merck Sharp & Dohme (Malaysia) Sdn Bhd who said: “We hope this campaign will bring about a sense of hope and urgency to reach out to those who matter the most, that cervical cancer can be prevented and to urge women to not let HPV take them or their loved ones away.”
The #livemysunshinehpv campaign revolves around three simple actions. Firstly, direct your web browser over to www.livemysunshinehpv.com. Then, select a picture that best expresses your wishes to your friend or loved one and select a caption to go with it. Finally, share the image you have created through Facebook, Twitter or other social media platforms to tell your loved ones about HPV and how they can do something about it.
Also available on the Live My Sunshine website is an ‘Ask Your Doctor’ page which guides potential patients on how to start a conversation with their medical professional about HPV and Cervical Cancer as well as providing facts and statistics to raise awareness for the diseases.
Visit www.livemysunshinehpv.com for more information