Ever a brand for developing and pushing the fold, Absolut Vodka has teamed up with music legends Swedish House Mafia on their world tour entitled “One last tour” running until March and stopping in KL on Friday 18 January. The performance in KL looks to be one of the live music highlights of the year, a huge crowd is promised along with the fantastic venue at Sunway Lagoon.
Terence Ong, Sales and Marketing Director of Pernod Ricard Malaysia was very excited when asked about the collaboration. “Absolut has always found inspiration in the arts, and creativity is what drives our brand. As part of our strategy of creative innovation, we are thrilled to expand our relationship with Swedish House Mafia. They recently participated in an epic campaign for Absolut, and now we set out to create a mind-blowing final tour together. Music and cocktails go hand in hand, and we look forward to welcoming the band as they perform for not just their own fans, but our own Absolut vodka fans right here in Malaysia.”
The Greyhound, good enough to inspire beautiful music
In celebration of the event, fans of Absolut and the band can pick up an exclusive cocktail Greyhound, which is also the title of the track Swedish House Mafia created for the special collaboration and tour. “When we opened Coachella with Greyhound, it felt like the world would lift off. Our collaboration with Absolut has been incredibly creative, and we are excited to see the relationship grow,” say the members of Swedish House Mafia.
Tickets for Swedish House Mafia are available from Rock Corner stores and www.ticketpro.co.my. Don’t miss this chance to see these fantastic DJ’s in action on their final tour.
Swedish House Mafia
When: 18 January 2013
Where: Sunway Lagoon Beach
Tel: 03 7880 7999