Malaysian consumers have decided. They have made the choice to continue to support what is tried and true by voting Carlsberg as a Gold winner of the Putra Brand Awards. In giving their thumbs up to their most preferred beer brand once again, Malaysian consumers have made Carlsberg the only alcoholic beverage that has bagged the Gold Award for four consecutive years also making the brand one of 12 Putra Brand Icons and the only beer company to be selected for icon status.
Organised in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) to recognise brands that are near and dear to the hearts of Malaysians. Six thousand consumers were polled in a variety of categories to guarantee a good cross-section of the community and is one of, if not the largest of its kind in the country.
[Left to right] Soren Ravn, Managing Director of Carlsberg Malaysia and Juliet Yap, Marketing Director of Carlsberg Malaysia at the Putra Brand Awards Dinner celebrating their fantastic achievement
Soren Ravn, Managing Director of Carlsberg Malaysia, said, “This win clearly reaffirms the brand’s leading position in the market. There is no clearer indication of being No. 1 than by bagging the coveted Putra Brand Awards, as voted by consumers and endorsed by industry leaders, for four consecutive times in a row. Now that calls for a Carlsberg!”
Carlsberg’s branding has seen them utilise major sporting events and competitions such as the Maybank Malaysian Open and Carlsberg Golf Classics, Barclays Premier League viewing parties to highlight their brand alongside the nations premier food and drink events such as the Malaysian Gourmet Festival.
“Our win is also a reflection of the brand’s commitment to connect with our consumers in innovative, creative and meaningful ways. Leveraging on our presence in Malaysia over the last 44 years, Carlsberg has continued to evolve and innovate in terms of our products and promotions to remain at the top of the minds of our consumers,” he added.
Soren Ravn, Managing Director of Carlsberg Malaysia flanked by Matrade Chief Executive Datuk Wong Lai Sum (left) and 4A’s President Datuk Johnny Mun (right) at the Putra Brand Awards Dinner where Carlsberg was honored with a Putra Brand Icon Award
In addition to the Putra Brand Awards, Carlsberg has been voted as the Most Trusted Beer Brand at the Reader’s Digest Trusted Brand Awards over the last 14 years and the Best Brand for Beer Award in the food and beverage category at the Brand Laureate Awards 2011-2012, as well as bagging the Best CSR Initiatives Award at The Edge Billion Ringgit Club Corporate Awards.
“We are appreciative of the nod of approval from our consumers. We want to repay this gesture by being committed to deliver more exciting promotions and events that are both engaging and exciting to our consumers,” Ravn concluded.