Epicurean Affair

Discerning epicureans and gourmet-lovers alike take heed – Epicure Malaysia is back for the sixth instalment of Malaysia’s most prestigious food wine and lifestyle fair. And like fine wine, this leading event just gets better with age! Taking place at the Sime Darby Convention Centre on Friday17th, Saturday18th and Sunday19th September, this year’s fair will also witness the debut of Maxis as the exclusive sponsor of the event who will also be exhibiting their own lifestyle showcase.

Scores of Lifestyle Products on Show
Entrance to Epicure Malaysia is free and visitors can expect an all-encompassing display of lifestyle products, luxury items and epicurean delights during the three-day fair. In the main exhibition hall, scores of booths and displays will be showcasing a premier lifestyle heaven, with many of the world’s best known brands represented. On show will be gourmet cheeses, chocolates, wines and cigars, (many of them at special promotional prices) as well as jewellery, health products, tableware, property exhibits, electrical appliances and a host of other lifestyle related products and services.

Lifestyle Workshops
In addition to the main exhibition, there are well over 80 lifestyle workshops for visitors to attend – ranging from Master Chef Cooking Classes to Health and, Property Investment – plus everything in between. Each workshop will be conducted by a trained professional and industry expert – all masters of their own turf. There’s bound to be a workshop to inspire, inform, educate and benefit everyone – from Master Chef Cooking Classes which will bring out the hidden chef in you, to etiquette and grooming courses to improve your image. Workshop passes are on sale at the venue at a special price of RM100 per workshop. Registration is on a first come first served basis – so make sure you’re there early to avoid disappointment. Epicure Malaysia exclusive sponsor, Maxis, is giving away free passes to selected subscribers also redeemable at the venue on a first come first served basis. For a full listing and description of workshops, please visit the Epicure Malaysia website, www.epicure.com.my.

Celebrity Chef Opens Fair
Epicure Malaysia 2010 will be officially opened on the morning of Friday 17 September by the nation’s favourite gourmet icon, Chef Wan, who has squeezed some time in his busy life between filming his international cooking shows to attend his home city’s most stylish epicurean event. Father, celebrity chef and all-round entertainer, the affable Chef Wan – or Datuk Redzuawan Ismail as he is officially known – is known for his fun loving personality. Since climbing to international fame with a string of worldwide cooking shows, Chef Wan has cooked for some of the world’s elite, the Sultan of Brunei and former US President Bill Clinton to name some. Most recently, Chef Wan was named the Best Celebrity Television Chef at the Gourmand World Cookbook Awards in France. So if you wish for a treat, be at the opener for Epicure Malaysia 2010 to see things launched in true Chef Wan style!


Event Highlights
With so much to look at and listen to at this year’s Epicure Lifestyle fair, it may be difficult to know where to start. But here’s a quick round up:

The Health, Detoxing and Grooming workshops will teach you all you need to know about taking better care of your body, while lovers of an active lifestyle might want to enrol in the Diving and Golf workshops.

Gourmands on the other hand, will certainly enjoy Epicure Malaysia’s Master Chef Cooking Classes, which are usually sell-outs, and with the quality of the Chefs involved, it’s no surprise. Internationally acknowledged Master Chefs from the Mandarin Oriental, Shangri-La and Hilton head the star-studded cast which also includes a special workshop, courtesy of Canon, by the celebrated Chef Wan himself.

Hand-in hand with the culinary experiences are Wine Appreciation and Cigar Appreciation workshops, which will take you a step further in your enjoyment of the finer things in life. And for those bon vivants among you, you may well wish to attend the Craft Beer and Mixology workshops, which will have you making your martinis shaken, not stirred, in no time. One new workshop this year is Perfect Wedding, which offers an in-depth and stressfree guide into planning your or your children’s big day. Another popular highlight is Tunku Dara’s Etiquette and Protocol workshop which will give you some royal tips on how to avoid an embarassing faux pas!

Epicure Malaysia 2010
17, 18 & 19 September
Sime Darby Convention Centre KL

New Health Portal

At Epicure Malaysia, the exclusive sponsor, Maxis, will be launching a brand new Health Portal – www.health.mylaunchpad.com.my – offering Maxis subscribers expert tips, advice and insights into how to maintain a healthy and productive lifestyle. The content from Epicure Malaysia’s lifestyle workshops will be featured on this new portal along with questions and answers from the experts.

Complimentary Lifestyle Workshop

If you are a premium Maxis customer you may have received an SMS invitation to register for a complimentary Lifestyle Workshop. To redeem your workshop ticketplease register at the Maxis counter at the venue. Complimentary workshop tickets are given on a ‘first come first served’ basis  so we recommend that you register early to avoid disappointment. Terms and Conditions apply.


Hot TEFAL Cooker Offers
TEFAL, the leader in pressure and steam cookers is offering a special 25% off deal that will help you save money on your TEFAL Pressure Cooker. Visit their booth at the fair to learn about their products and find out how you can get your hands on a free recipe book!

Heal the world and your Skin
If you believe in giving your skin the best, you will be pleased to know that Living Nature produces a beauty range that promises to be free of all synthetic preservatives – good for you and good for the earth. As part of their special introductory offer, purchasers of the Living Nature’s Skin Healing Set can enjoy a 50% discount on this wonderfully natural product.

Dairy Deals
If you have a taste for good-quality and enriching dairy products, then this New Zealand-based company Easiyo is sure to catch your eye. Their station at the festival will be offering a wide range of dairy products and yoghurts – for tasting and purchasing – as well as showcasing the fabulous Easiyo Yoghurt Maker Set. With introductory deals of 50%, there is no reason not to indulge!

Green Cooking
Steaming will never be the same again with Le Gourmet’s EcoPan, which conserves energy while cooking your dinner. Prepare delicious, healthy meals for you and your family with this revolutionary, environmentally friendly cookware. If you purchase your EcoPan at Epicure Malaysia you can enjoy a special price of RM399 (a saving of RM300) as well as receive a free Glasslock container for your kitchen.

Italian Luxury
Arrive early at this exhibit of fine beauty products and you may be lucky enough to enjoy a free pampering session to soothe you into the festival. Since 1869, family-run company Acca Kappa have been making fine Italian beauty products, with a luxurious elegance that has evolved as the skills were passed down from generation to generation. The entire range of products are specially formulated to cleanse, soothe and pamper, and with the various special offers available, there is no reason why you can’t take home a little bit of Italian luxury this weekend.

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