Cendana Set To Boost Malaysia’s Cultural Economy

8 February 2018:  
Public and private organisations unite under a common goal to position KL as an internationally recognised cultural and creative city

As part of its five-year plan to grow Malaysia’s cultural economy, support its artists and increase access to art, the Cultural Economy Development Agency (Cendana) recently launched the Kuala Lumpur as a Cultural and Creative City report, and Art in the City.

The report lays out a strategic plan to energise, empower and reorganise cultural sectors and creative industries, detailing specific goals to be met by each sector over the next five years. Through this action plan, it is estimated that more than 125,000 jobs will be created by 2022, while increasing the GDP contribution of KL to RM19.5 billion.

Izan Satrina Dato’ Mohd Sallehuddin

Speaking at the launch event, Founding CEO of Cendana Izan Satrina Dato’ Mohd Sallehuddin said: “Plans to energise the landscape via stimulating demand for the arts, empowering the communities by improving circumstances for individual artists and arts groups but also, on a larger scale, to refine existing policies and to make investment in the arts more attractive to corporations are currently on the way.”

Launched in tandem with the report was the Art in the City initiative, an outdoor art display that gathers artwork from across Malaysia’s art scene to help raise awareness on the industry. Malaysian artists are being called upon to submit their work in the form of painting, photography or visual design by 9 March – works should highlight cultural expressions and different perspectives to foster an increased understanding of the arts.

The key factor in the success of Cendana’s five-year agenda is the collaboration between private and public sector investments, which will help to maintain long-term sustainable growth in the creative economy.

“The next five years will be exciting as we mobilise our assets to develop, promote and present our cultural assets to wider audiences and working together with public and private stakeholders to achieve a collective impact,” added Izan Satrina Dato’ Mohd Sallehuddin.

For more information on the plan and what events Cendana have lined up head to cendana.com.my

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